Diversity in the toy-box: the surprising reason why representation matters
Empowering kids is at the heart of everything at Lottie Dolls HQ. With a range of toys that focuses on diversity and representation, the company aims to celebrate kids in all their glorious, heart-warming and life-affirming diversity. Welcome to the toy company that is helping to change the world for all kids!
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The Lottie Dolls’ team are on a mission: they’re empowering kids – regardless of gender, ability or ethnicity - to follow their dreams. Enjoy this inspirational story about how astronaut Tim Peake unlocked a whole new world for a little boy with autism and how a representational doll – with benefits for all kids - was created along the way.
Lottie Dolls’ Mia the Wildlife Photographer was created to reflect the brand's mission: that childhood should be an inclusive place, for all kids, regardless of gender, ethnicity or ability. Mia wears a cochlear implant but that is just part of her story.