A doll just like me!

Our vision is to empower children to be themselves. Lottie aims to encourage kids to embrace individuality, enjoy their childhood and embark on meaningful adventures!

Unlike other dolls, Lottie and Finn are based on characters that are nine years of age. Lottie and Finn are relatable, age-appropriate and fun dolls, many of the dolls and accessories from the collection were inspired by real girls.

8 thing you may not know about Lottie 8 thing you may not know about Lottie

Lottie's Key Features

  1. Child-Like Body

    Lottie’s body is based on the average proportions of a 9-year-old girl, developed alongside academics in the areas of child psychology and nutrition. Lottie represents a healthy view on body image and is a positive role model.

  2. Age Appropriate

    Lottie is all about doing many of the activities a real child her age would do, and is not concerned with growing up too quickly. Lottie doesn’t wear make-up, high heels or jewellery.

  3. Ethnically Diverse

    Lottie dolls come in a range of diverse eye, hair and skin colours.

  4. Relatable #justlikeme

    Lottie wears the kind of clothes that kids wear in real-life, whether that is pretty party dresses, hard-wearing clothes and boots to get muddy outdoors, sportswear or fun dress-up costumes! Lottie is doing all the activities that ‘real’ kids do; be they ‘girly’ activities like ballet, or imaginary tea parties, getting muddy outdoors, being sporty and active, as well as robot - building projects, to stargazing and fossil-hunting. Imaginative dress-up play too, whether as a Queen or a pirate or superhero. Lottie represents all the positive, different facets of childhood, without limitation.

  5. Tactile Fabric and Hair

    Lottie’s hair is made from premium quality Saran, which has a wax component and a silky texture which means it does not tangle or knot. Lottie’s clothing is composed of tactile fabric, with great attention to detail, and has Velcro fastenings, easy to dress and undress.

  6. Bendable Knees

    Lottie encourages children to be active and outdoorsy, she has bendable knees, and ball socket hips and arms. Lottie’s head can move from side to side, and Lottie can do the splits, all of which help for gymnastics, karate and playing with friends.

  7. She’s 18cm tall, and can stand on her own two feet

    (always a useful life skill for all girls, big and small)

  8. Awards

    Lottie has won 19 International awards, including 5 Oppenheim Toy Portfolio Platinum Awards.

Our story

We want to create dolls which are positive role models for children, stimulate their imaginations, inspire learning and fun through play and offer great value to parents too.

Research and Development

Arklu carried out 18 months of research working with kids, parents, retailers, industry experts, child psychologists and child nutrition experts, leading to the generation of over 100 action points which have been incorporated into Lottie’s development. The main issue was in protecting childhood and stop allowing our kids to grow old too soon. To address these issues, Lottie has been based on the scientific proportions of a 9-year-old child, with the exception of her head (which has been increased to accommodate hair play). She does not wear jewellery, makeup or high heels. She can stand on her own two feet...... always a useful life skill for all girls, big and small!

Her clothes are vibrant in colour and have significant attention to detail. Lottie’s clothes are very much activity based, in line with those of a 9-year-old instead of an adult. She wears pretty dresses, as well as hard-wearing clothes for muddy, outdoors play. Lottie allows kids to be kids and enjoy their childhood, in all its facets.

Lottie’s motto is ‘Be bold, be brave, be you’.

Lottie’s Character

Lottie is a feisty character; she can stand on her own two feet and whilst she occasionally makes mistakes, she learns from them. She is not perfect. Lottie loves adventure and the outdoors and uses her imagination. In many ways, she is inspired by the spirited female characters in books we loved as children: Anne of Green Gables, Pippi Longstocking, Jo in ‘Little Women’, Nancy Drew and George in the ‘Famous Five’.
See more of our favourite books ‘Great Books for Girls‘ on Pinterest.

Lottie Medal

Medal SufragetteThe gold-coloured Lottie medal and ribbon on the front of each doll box is inspired by the British suffragette colours of green, white and purple as well as the American suffrage colours of purple, white, and gold.
Suffragettes were members of women’s suffrage (right to vote) movements in the late 19th and early 20th centuries, particularly in Great Britain and the United States.

The colours symbolized hope (green), purity (white) and dignity (violet). Some have also suggested that the colour combination was an acronym for stood for “Give Women Votes”. These three colours were used for banners, flags, jewellery, buttons and badges.

Reusable Packaging

The bright and colourful Lottie doll packaging has been specifically designed with the aim of lessening the use of excessive plastic blister packaging and tricky wire ties that are frustratingly annoying and time-consuming to open. Each doll box is themed and designed with a cute handle to encourage reuse and doll portability. We embrace the colour pink…..but use it judiciously alongside other bold, bright colours too.

We have a special Club Lottie for parents and adults aged 16 and over. Join Club Lottie to receive our latest news as well as details of bundle offers.

Lottie’s Adventures on Branksea Island

Branksea Island

Lottie’s adventures take place on an imaginary island called Branksea, which is loosely based on a real-life island called Brownsea Island in Dorset, England.

With its rich and varied history including Romans, pirates, Elizabethans and Victorians, as well as woodlands and wildlife, it is an ideal storytelling context for Lottie’s adventures and escapades. Now owned by the National Trust, Brownsea Island is also notable for being the birthplace of the Scouts and Girl Guides movements; it was the location for the first Scout camp in 1907 and was the setting for an Enid Blyton ‘Famous Five’ adventure too.

Branksea is not quite a Utopian world but it is one in which girls and boys can be who they want to be; it’s full of adventure, both fun and educational, whilst encouraging kids to enjoy the outdoors and use their imagination.

Several of the storyline synopses that appear on each Lottie doll box allude to Branksea.
Going forward, Branksea will play a pivotal role in Lottie’s activities, and the development of Lottie’s world will take Lottie’s strong ‘pro girl’ feel beyond toy, into book format too.